Product Management
 
Product Management
by Russell S. Winer, Donald R. Lehmann
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Analysis for Marketing Planning
 
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Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
 
Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
by Donald R. Lehmann, Sunil Gupta
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Marketing Research
 
Marketing Research
by Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
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Analysis for Marketing Planning
 
Analysis for Marketing Planning
by Russell S. Winer, Donald R. Lehmann
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$2 to $69
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