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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketin...

by Marcel Danesi

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Persuasive Signs: The Semiotics of Advertising

by Marcel Danesi, Ron Beasley

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$35 to $69

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketin...

by Marcel Danesi

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$79 to $102

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Advertising & Promotion - Marcel Danesi

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