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Essentials of Contemporary Advertising
 
Essentials of Contemporary Advertising
by William Arens, David H. Schaefer, Michael F. Weigold
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Advertising Principles & Practice
by John Burnett, Sandra Moriarty, William D. Wells
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The Advertising Red Books: Advertiser Geographic/Advertisers Indexes 2006
 
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Consuming Kids: Protecting Our Children From The Onslaught Of Marketing and Advertising
 
Ethics and Manipulation in Advertising: Answering a Flawed Indictment
 
The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity
 
Corporate Advocacy: Rhetoric in the Information Age
 
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Leveraging Circles of Influence: Be Influential Through Powerful Publicity Strategies
 
Petersons Breaking into Advertising: How to Market Yourself Like a Professional
 
2 Color Graphics: Unlimited Design Solutions
 
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
 
The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
 
Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World
 
Becoming a Promotable Woman
 
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