Natural Whole Care Anticavity & Tartar Control plus Whitening Gel Fluoride Toothpaste contains fluoride for cavity prevention, zinc citrate to control tartar, silica for whitening, andpeppermint oil, all for a fresh, clean-feeling mouth. Dear friends, Our Whole Care toothpaste helps maintain good oral health by delivering cavity prevention, tartar control, whitening, and clean, fresh flavor using only natural ingredients. Whole Care also delivers on our belief in the inherent worth of people and nature by using recycled packaging and giving back 10% of profits and 5% of paid employee time to communities. Let us know what you think! Whole Care Means a Naturally Clean, Fresh-Feeling Mouth. Refreshing natural flavor - Real peppermint oil, not artificial sweeteners like saccharin, leaves your mouth feeling clean and fresh. Fights cavities - Naturally sourced fluoride remineralizes soft spots on teeth before they turn into cavities. Controls tartar - Zinc citrate, a naturally occurring mineral, interferes with the calcification of plaque into tartar. Gentle whitening - Natural silica (derived from sand) improves cleaning and gently whitens without bleaching ingredients or harsh abrasives. Clean, sustainable planet.