PARTNERSHIP WITH NEXTAG AND TRENDSETTERS.COM PROVIDES COMPARISON SHOPPING TO TRENDSETTING READERS

New Shopping Channel Powered By NexTag Makes Shopping Easier for Trendsetters

SAN MATEO, Calif. - April 29, 2003
NexTag (http://www.nextag.com), a leading shopping search engine, has been selected by Trendsetters.com to power its new shopping service. Trendsetters.com provides reviews of the latest trendy products such as cell phones, headsets and new music. NexTag will help readers to quickly find the best prices online for millions of products from thousands of stores.

Trendsetters.com, which has over 35,000 subscribers and can also be read on the Web, tracks hot trends in categories including technology and electronics, living up to its "Tracking the Future of Cool" moniker. Hot trends are tracked in a "Trend Watch" section, while "Cool Hunt" showcases products of interest to trendsetters.

"Since trendsetters have to stay ahead of the pack in many categories, like fashion, food, music and technology, they have an acute need to maximize their budget to enable more buying," said Michael Tchong, founder of Trendsetters.com. "NexTag helps them get the best possible deal, after we’ve identified the hottest products to buy."

Millions of consumers use NexTag because it helps them to quickly find the best prices online. NexTag’s unique technologies provide fast and relevant shopping search results, exact total prices, and product price histories.

"NexTag is pleased to be the exclusive shopping search engine for Trendsetters.com," said Purnendu Ojha, CEO of NexTag. "This partnership marries great editorial for cutting-edge products with NexTag's popular shopping search engine."

About NexTag
NexTag, The Search Engine for Shoppers (SM), is the fastest way to compare prices online. NexTag's unique technology, including fast and relevant product search results, TruePrice and product price histories, enables shoppers to quickly compare prices of millions of products from thousands of online stores. NexTag's highly qualified traffic and performance-based pricing makes it a highly efficient sales channel for retailers, manufacturers and individuals. The company is privately held and based in San Mateo, California. For more information, go to www.nextag.com.

About Trendsetters.com
Trendsetters.com, a privately-held media and entertainment company based in San Francisco with reporters based in Berlin, London, New York and Paris, provides services aimed at reaching trendsetters globally. Trendsetters.com was founded by Michael Tchong, an Internet-savvy entrepreneur with a successful track record in publishing and marketing. For more information, go to www.trendsetters.com

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NexTag Media Contact:
'pr' at nextag.com