NexTag® Introduces Next Generation Comparison Shopping With RSS

Leading Comparison Shopping Site Provides A New and Innovative Way of Offering Comparison Shopping Automatically

San Mateo, Calif. (October 26, 2005)
NexTag®, the leading comparison shopping website for products and services, today announced the availability of RSS (Really Simple Syndication) feeds as a part of its ongoing effort to provide 'anytime, anywhere' comparison shopping on the Web. Pioneering a series of industry-first innovations including TruePrice, Price History, ServicesShopping and ToolBar, NexTag continues to build on its history of adopting new technology standards with its support for RSS.

"NexTag's addition of RSS enables a truly flexible and automated way to instantly receive comparison shopping data where you want it," said Purnendu Ojha, CEO and co-founder of NexTag. "This technology innovation makes NexTag's comparison shopping results accessible anywhere on the Web, giving online shoppers yet another way to save time and money."

RSS has become a new and increasingly popular way for Internet users to receive instant content updates from various websites or sources in one central location. While RSS has been widely accessible on news sites and blogs, NexTag's availability of RSS feeds specifically for comparison shopping search results is another innovation that puts the company a step ahead of the competitive curve in online comparison shopping. Using NexTag's Search And Match (SAM^TM) technology, online shoppers can find the best deals on millions of products and services available from thousands of merchants and service providers, and receive them instantly via RSS.

NexTag's RSS service allows users to stay up-to-date on any comparison shopping search results they have created on NexTag.com. Using RSS feeds, NexTag users can automatically receive the latest product and pricing information to eliminate the process of conducting multiple searches or using numerous browsers to search for the information they need. Individuals with an RSS reader can go to NexTag.com to access the RSS button on any search results or category page and generate an automatic RSS feed. Upon launching their RSS reader, users will receive notification if the specific search results page has changed - saving them the time of performing periodic product searches on NexTag.

About NexTag Inc.

NexTag.com is the leading comparison shopping site for products, financial services, travel, automobiles, real estate, education and more. At the core of NexTag.com is its proprietary Search And Match (SAM^TM) technology that enables shoppers to quickly compare prices and find the best deals on millions of products and services. For thousands of merchants, service providers and individuals, NexTag is an extremely efficient sales channel with its highly qualified traffic and performance-based pricing. NexTag has been named among the nation's top fastest-growing companies by Inc. 500, Deloitte Technology Fast 500/Fast 50, Red Herring Top 100, Silicon Valley/San Jose Business Journal Fast 50, and the San Francisco Business Times Fast 100. The company operates comparison shopping sites in both the United States (www.nextag.com) and the United Kingdom (www.nextag.co.uk). NexTag is a privately held company based in San Mateo, California.

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NexTag is a registered trademark, and "Search-And-Match" is a trademark, of NexTag, Inc. All other names are trademarks and/or registered trademarks of their respective owners.